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EveryMatrix acquires Goma Gaming
EveryMatrix has acquired UX specialist Goma Gaming to boost the Group’s front-end development firepower.
The acquisition will instantly enhance EveryMatrix’s existing front-end capabilities with experience from both sports betting and casino projects that have included delivering bespoke solutions for tier-1 brands.
GomaUX: Why sportsbooks get the best results with native apps
The online sports betting industry has seen its fair share of advances in mobile-first products and customisable features like bet builders and live streaming. Yet many platforms still struggle with outdated, transactional interfaces. Andrew Brown, Chief Commercial Officer at Goma Gaming, explains why the company’s focus on native app technology gives its partners the edge.
GomaUX: revolutionising sports betting UIs with a completely new UX
Changing sports betting UIs used to be difficult and time-consuming, until now. Andrew Brown, Chief Commercial Officer at GomaUX, explains how the company’s API integrates easily and quickly to deliver a UX that is modern and drives revenues for sportsbooks.
Betsson to launch online sports betting in France by end of 2023
The company’s sportsbook will launch under the flagship Betsson brand and is expected to go live by the end of Q4 2023.
The launch coincides with Betsson’s strategy to grow through geographic diversification in Europe, having launched online gaming in Belgium this year via a strategic partnership with French casino operator Groupe Partouche.
